We Provide Web Design, Development & Digital Marketing

Based on the findings from the discovery phase, we’ll craft a digital marketing strategy to fit your specific needs, goals, and budget. Benchmarking and establishing KPI’s is the first step followed by ensuring the strategy is focused on a cycle of analysis, ongoing discovery, implementation and measurement. We’ll always prioritize our efforts based on the projected impact on rankings as well as return on investment. Strategy recommendations are provided along with estimates of any resources needed and options for implementation.

Implementation services begin as our team works with you to determine final priorities and develop a roadmap for executing on the recommendations provided in the audit. Our team can provide ongoing consultation post-audit and initial implementations to ensure the successful ongoing implementation by your technical teams.

As part of our process, CloudGramam will work with you to identify: KPI Tracking – Ongoing review of current analytics tracking and other tracking software, as well as conversion tracking to ensure accurate benchmarking, and effective testing and reporting to ensure return on investment. We will review of existing reporting, benchmarks, and key metrics to determine any tracking needs, concerns, or continuity of service requirements.
User Personas – Efforts will be focused on identifying our key audience, so we can develop KPIs around the likely behavior of those users.
Quality of Service Requirements –Discussions regarding reports and meeting cadence, preferred content delivery formats, and general workflow requirements.

CloudGramam will analyze and review data as it pertains to specific user engagement to glean insights into effective content, lacking content, and insights into where specific content should be delivered throughout the property. CloudGramam will do this by determining which content is or is not driving traffic. Content that has little to no engagement could be hurting the overall authority of the property and should potentially be archived or consolidated.
We will leverage toolsets to determine topical relevancy and comprehensiveness of priority pages. In doing so, we’ll identify gaps in content at the page level, the site level, key internal linking opportunities and identify unsatisfied audience intent profiles. CloudGramam will also review user’s search queries to determine content opportunities and priorities for delivery. Organic and paid search queries give us valuable insight into potential missed opportunities for content creation.

CloudGramam will provide ongoing services to assist with the implementation of recommendations determined from the findings in initial phase and maintaining the site per best practices. Specific priorities will be determined once the audits and analysis are completed as part of the initial phase.
Retainer and implementation services begin as our team works with you to determine final priorities and determine strategy and responsible parties for executing on the recommendations provided in the analysis and audit.