Ads measured in customers.
We run Google and Meta ads for companies that need leads and sales, and connect them to your website, CRM and follow-up, so you can see what each channel brings in.
- Strategy and media plan
- Google Ads
- Meta Ads
- Tracking and CRM data
- Landing pages and conversion
- and 3 more services below
This is for you if
- You spend on Google and Meta but cannot say which channel brings customers, only which brings clicks.
- Each channel is run by a different person or agency, and their reports never agree.
- Your sales team says paid leads are poor, and nobody feeds that back to the ads.
- Leads wait hours for a reply, and the good ones go to a competitor.
- You want one team that owns the plan, the tracking and the results.
What we can do for you
Strategy and media plan
Where to spend, how much, and what counts as success.
- Targets set from your deal values, margins and sales capacity.
- Budget split between Google and Meta based on where your buyers search and scroll.
- Offers and audiences agreed for each stage, from first visit to repeat buyer.
- A 90-day plan with the tests we will run and how we will judge them.
Google Ads
Capture people who are already searching for what you sell.
- Search with AI Max, Performance Max, Shopping and Demand Gen.
- Negative keywords and search term reviews every week.
- Bidding on lead value, using qualified leads from your CRM.
Meta Ads
Reach new buyers on Facebook, Instagram and WhatsApp.
- Lead ads, click-to-WhatsApp, Advantage+ and catalogue campaigns.
- New creative tested every month.
- Lead quality fed back to Meta through the Conversions API for CRM.
Tracking and CRM data
Every channel counts the same leads and sales.
- GA4, Google Ads conversions, Meta Conversions API and Google Tag Manager set up together.
- Qualified leads and closed deals sent back from HubSpot, Salesforce, Zoho or your CRM.
- Consent mode and a consent banner for visitors in the EU, UK and other privacy regions.
- UTM rules, so every source is labelled the same way.
Landing pages and conversion
Pages that turn paid clicks into enquiries.
- Landing pages matched to each campaign and offer.
- Speed, mobile layout and form fixes.
- Tests on pages with enough traffic to give a clear answer.
Creative
Ads that people stop for, refreshed before they wear out.
- Creative plan by audience and buying stage.
- Short videos, statics and ad copy made or briefed each month.
- Winning ideas reused across Google and Meta.
Lead follow-up
Paid leads answered in seconds, not hours.
- Leads routed to the right person by CRM, email or WhatsApp.
- WhatsApp and voice AI agents that reply, qualify and book calls, day or night.
- Lead outcomes tracked, so follow-up problems are not blamed on the ads.
Reporting
One report across channels, in numbers your finance team accepts.
- Monthly report on spend, leads, qualified leads, customers, cost per customer and revenue.
- Looker Studio dashboard combining Google, Meta, GA4 and CRM data.
- What we changed, what happened and what comes next.
Covers Google Ads · Meta Ads · WhatsApp · GA4 · Google Tag Manager · Meta Conversions API · Consent mode · Looker Studio · HubSpot, Salesforce and Zoho
Ways to work with us
Audit
A one-off review of your ads, tracking and lead handling.
- Wasted spend found
- Tracking gaps listed
- 90-day plan
One channel
Google Ads or Meta Ads managed every month.
- Weekly optimisation
- CRM data fed back
- Monthly report
Full funnel
Google, Meta, tracking, landing pages and follow-up run by one team.
- One budget and one target
- Landing pages included
- One report across channels
How it works
Audit
We review your ads, tracking, landing pages and what happens to leads after they arrive.
Plan
We agree targets, budgets, channels and what counts as a good lead.
Fix tracking
We connect the ads to GA4 and your CRM before spend goes up.
Launch and improve
We launch or rebuild campaigns and test new ideas every month.
Report
Each month you get one report across channels and the next changes we recommend.
Scope and pricing
A monthly management fee agreed after the audit, based on the channels, markets and campaigns we run. Setup, tracking and landing pages in the first month may be quoted separately. Ad spend is paid by you, straight to Google and Meta, from your own accounts. We never mark it up or mix it with our fee.
Ask for a quoteWhat we need from you
- Admin access to your Google Ads, Meta, GA4 and Tag Manager accounts.
- Access to your CRM, or a regular export of lead outcomes.
- Your deal values or margins, budgets and target locations.
- A person who can tell us which leads were good.
Should we start with Google or Meta?
Google first when people already search for what you sell, because you capture demand that exists. Meta first when people do not search for it yet, or when the product sells on sight. Most companies end up using both, with a budget split based on results.
Who will run our campaigns?
Our performance marketing is led by Gowtham, who has worked in digital marketing for 15 years, and you talk directly to the people doing the work.
How do we know which channel brings customers?
By tracking every lead from the click to the sale. We connect Google, Meta and GA4 to your CRM, so the report shows customers and revenue by channel, not only clicks and form fills.
How much should we spend?
Enough for each campaign to get regular conversions, usually several a week, so the platforms can learn. We work out a starting budget from your deal values, cost per lead and competition.
Do you guarantee results?
No. Results depend on your market, offer, budget, website and how quickly leads are followed up. We agree targets, measure them honestly and report against them every month.
Who owns the ad accounts?
You do. We work inside your own Google and Meta accounts, and you pay the platforms directly. If we part ways, the accounts, history and data stay with you.
Tell us what you need.
Describe your systems and what you want to change. We reply with the questions we need answered before we quote.